Who We Are

Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial service providers. Our portfolio includes short-term insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform.

Our origins go back to 1 June 1985, when Auto & General Insurance was launched to the South African market. We have since grown into a group of subsidiaries that includes some of South Africa’s most loved and recognisable brands, each finding a better way to give their unique group of customers’ peace of mind.

That’s why we exist - to continuously find better ways to give people peace of mind, whether it is to protect what they own, their loved ones or their greater ambitions and life plans they’re working so hard for.

We’re pioneers with a hunger for best, bringing customer-focused innovation and service excellence to the financial services industry. We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits.


A proud portfolio of innovative brands


South Africa’s number 1 direct life insurer.

1st for Women

Insurance specifically designed for women.

Auto & General

Synonymous with service excellence and insurance for your car, home, and commercial needs.

Budget Insurance

Affordable insurance cover for your car, home and business.


When you insure with Dialdirect, it’s simple – do your thing, get back ching.

Hippo Advisory Services

Specialises in providing individual healthcare advice and employee benefit solutions.


A comparison site for insurance, medical aid, loans, travel, motor warranties and more.